Updated: Jan 17, 2019
I was recently doing a little research into the perfect customer email and came across another photographer who had used the phrase "Out of Sight, Out of Mind". I'd always said that it's never good to use a negative approach to a new customer but the more I thought about it the more I saw how appropriate it really is in the hospitality industry.
Yesterday it was all about how many people you'd sent your (expensive) brochure to, and how many people actually took the time to read it. Today it's all about the internet, your website and accommodation portals like Booking.com. You can have 1000's of people treading through your hotel or holiday accommodation with leaving so much as a footprint on your carpets.
A lot of these internet visitors may or may not book their holidays and breaks with you but in the majority of cases, that decision is really made in the first few seconds and by the quality of your photography. Poor photography can, and does, put people off making their bookings to stay in places that are probably amazing.
It's not an expensive investment, does improve bookings, and without it you'll really be "Out of sight and Out of mind"