It’s not just about the camera …
Let’s be honest: there are a hell of a lot of photographers out there.
With the barrier to entry lower than ever, plenty of people buy a decent DSLR, "test the waters" for a career change, and immediately call themselves professionals. You can’t really blame them for having a go—I know, I was there once, too—but there’s a world of difference between someone with a camera and a seasoned pro.
Experience vs "Giving it a go"
If you hire a budget photographer to shoot your hotel or holiday cottage, you’re usually trading quality for a cheaper price tag. That "saving" often comes at a cost:
Speed over care: They might be in and out in an hour because they haven't yet learnt how to properly work with light or composition.
The learning curve: They are often gaining their experience on your project. My own work from my early years is miles apart from the quality I produce today. Experience isn't just a number; it’s the ability to get the very best out of a tricky room or a grey, overcast day without the final images suffering.
The Specialism Factor
It’s not just about the mindset; it’s the kit bag. A photographer who spends their time at weddings or taking portraits will have gear tailored for that specific world.
If you want your property to stand out in a crowded UK travel market, you need someone with a proper "architectural and interiors eye." Top-tier gear is only a tool; it’s fairly useless unless the person behind it has the technical know-how to push it to its limits.
How to choose (without the headache)
Before you book based on price alone, do your homework:
Look at the style: Does their portfolio actually match the vibe of your brand?
Ask around: Check social media and see what previous clients are saying.
Check their specialism: Are they a "jack of all trades," or do they truly understand your specific niche?
Just a little food for thought :)
